The Meta pixel is a piece of code that you place on your website. It allows you to measure the effectiveness of your ads and gain insight into the actions people take on your website.

Ensure that your ads are displayed to the right people.

Find new customers or people who have visited a specific page or performed a desired action on your website.

Boost sales.

Set up automatic bidding to reach people who are likely to perform an action that is important to you, such as making a purchase.

Measure your advertising results.

Get more insight into the effects of your ads by measuring what happens when people see them.

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