PrivateDeal was established in Switzerland, within the innovative environment of the EHL (Ecole Hôtelière de Lausanne), the beating heart of hospitality education. Drawing on the management team’s extensive experience as hotel managers, our smart negotiation solution was designed to help hotels navigate through the challenges brought about by the the digital revolution.
For most hotels, Online Travel Agencies (OTAs) still represent the default solution to such challenges, despite a heavily skewed relationship. Rate parity, customer data and large commissions all contribute to strengthen the OTAs’ position at the expense of Hoteliers.
Private Deal’s mission is to restore power into the right hands: those of the hotelier. Through the use of a Smart Negotiation Solution, guests have a strong incentive to book directly with hotels, freeing you from the shackles of parity clauses. Moreover, the Artificial Intelligence built directly into the platform helps hotel managers optimize their pricing strategy based on the latest demand trends.